Turn listening into impact with Spotify Ads

Spotify Ads are paid advertising placements across Spotify’s music and podcast environment. Brands can use audio, video and display formats to reach audiences based on demographics, interests, listening behaviour and context.

Spotify supports audio, video and display advertising across different listening and viewing experiences. The right format depends on your objective, audience and the moment you want your brand to reach them.

Spotify uses first-party signals from how people engage with its platform. Advertisers can build audiences using factors such as demographics, interests, music preferences, listening behaviours and context, alongside custom targeting options.

No. While Spotify’s audio environment can be powerful for reach and brand building, its advertising capabilities increasingly support objectives further down the funnel. Campaigns can be designed around outcomes including website traffic and app installs, with measurement tools helping connect exposure to subsequent action.

Spotify can reach audiences in moments where they may not be scrolling or searching. That gives it a different role within the media mix, helping brands build attention and memory through sound while other channels capture demand or reinforce the message elsewhere.

Measurement should reflect the role Spotify plays in the campaign. We establish KPIs against your objective and use available platform and attribution data to evaluate outcomes ranging from reach and brand impact through to website activity and conversions.

We don’t treat Spotify as simply another media placement. We consider how listening behaviour, context and creative work together to determine the role Spotify should play, then connect that role back to your wider media strategy and business objectives.