TV Advertising that creates demand, not just awareness
The challenge is that audiences no longer watch one screen.
They’re spread across broadcast TV, BVOD, streaming and YouTube. We build media strategies around how people actually consume content, so your investment works harder from day one.
Connect with a TV advertising specialistTV is not yesterday’s channel; it's today’s attention engine and tomorrow’s growth driver
Working with Connected has been the most seamless agency transition that we’ve ever had. Connected are deeply partnered in our business and work closely as an extended part of our digital marketing team. They delivered on what they said they would deliver, and we have never had to chase them.
We delivered 9% cost savings while over-delivering on TARP goals for Sanitarium
See our Sanitarium case study
The growth advantage of leveraging TV advertising
Australians reached every week through TV advertising.*
Average monthly TV viewing time is 41 hours per person.*
Total TV reaches ~88% of Australians each month when combining broadcast TV and BVOD.*
What to expect from Connected
Strategic planning
Every TV strategy starts with your business goals. We identify where television fits within your broader marketing mix, understand how your audience consumes content and build a screen strategy that delivers meaningful reach.
Audience-first activation
Today's audiences move between broadcast TV, BVOD, streaming and YouTube. We plan campaigns around viewing behaviour, selecting the right channels, placements and investment levels to maximise attention and minimise wasted reach.
Measure business impact
TV doesn't work in isolation, so we don't measure it in isolation. We track how television influences branded search, direct traffic, digital performance and long-term business growth, giving you a clear view of the commercial impact of every campaign.