Turn eCommerce demand into sustainable growth with a specialist eCommerce marketing agency
Effective eCommerce isn't about chasing the next sale at any cost.
It’s about creating an ecosystem where acquisition, conversion and retention reinforce each other; building awareness, earning trust and turning demand into sustainable revenue. At Connected, we bring media, customer behaviour and commercial thinking together to help e-commerce brands grow across the entire purchase journey.
Connect with an eCommerce marketing strategistBuild demand, remove friction and create customers who come back
Effective eCommerce marketing is about more than driving traffic or generating a single sale. Growth comes from building demand and trust, creating a seamless path to purchase, and giving customers a reason to return. When every stage of the customer journey works together, eCommerce becomes an engine for stronger acquisition, retention and long-term revenue growth.
EPIC month!! Well done team, we’re so happy with the results and couldn’t have done it without you.
The EOFY campaign that broke eCommerce rules - and the records!
See iL Tutto case study
The opportunity for eCommerce marketing is growing, but so are your customers' expectations
Australians spent $82.6 billion online in 2025, up 14% year on year.*
82% of Australian households shopped online in 2025.*
The average global e-commerce cart abandonment rate is 70.19%.*
Why eCommerce brands choose Connected Media Group
At Connected, our approach considers the complete customer journey, from the first time someone encounters your brand to the experience they have on your website, the moment they purchase and what brings them back again.
That means we don’t rely solely on bottom-of-funnel activity to generate short-term sales. We build the awareness and trust that creates future demand, while ensuring your media, website experience and conversion journey work together to turn that demand into measurable commercial growth.
What to expect from Connected
Build demand and trust
We build full-funnel eCommerce strategies that grow awareness and trust while driving performance. By reaching customers earlier and selecting channels for their role across the journey, we create demand beyond the bottom of the funnel.
Turn consideration into conversion
We look beyond media performance to identify friction across the website and purchase journey. By connecting media with customer experience, we make the path from discovery to purchase as seamless as possible.
Optimise for sustainable growth
We continually assess how audiences, creative and channels contribute to revenue, scaling what works and testing new opportunities. The goal is sustainable customer and revenue growth, not simply the next conversion.