Video advertising that gets attention and drives growth
Reach the right audience, in the right environment, with video advertising built for the role it needs to play.
From streaming and Connected TV to YouTube, social and performance video, we plan every placement around your audience, creative and business goals.
Connect with a video advertising specialistMake every view mean more
Effective video advertising is not about chasing the cheapest view. It is about earning attention and creating an impact. We plan video around where your audience is watching, the role each environment plays and the outcome your business needs. Creative is adapted for the platform, not simply resized and repeated, while measurement looks beyond platform-reported conversions to understand how video builds reach, creates demand and strengthens performance across your wider media mix.
Balancing brand and performance is never easy, but Connected truly understands the challenge. They don’t just run campaigns - they dive deep into the data to uncover and quantify what actually drives results. Their insight into how premium video boosts brand search and quality leads has been a game-changer for us. It has empowered us to confidently scale our marketing with real impact. Connected’s expertise and data-driven approach enable our small team to compete head-to-head against much larger competitors who invest more heavily, by fine-tuning messaging and optimising media spend for maximum effect.
How our So Good smart-screens campaign delivered 20% incremental reach without increasing budget
See So Good case study
Video is everywhere. Effective video investment is more considered.
of Australians aged 14+ watched online video in the previous seven days.*
invested in Australian internet video advertising in 2024, up 19.6% year on year.*
agencies use a unified strategy for planning and buying video across screens, yet nearly one-third rarely or never unify effectiveness measurement across them.*
What partnering with Connected means for your video advertising strategy?
Video advertising is increasingly fragmented. We make it more connected.
We focus investment where it can create meaningful impact, matching the right platforms and formats with the right creative and frequency. Instead of optimising towards surface-level metrics like cheap CPMs or views, we measure video against the role it plays in driving attention, demand and commercial growth.
What to expect from Connected
Strategy built around the business
We start with your commercial goals and define the role video needs to play. Then we determine where your audience is watching, which environments deserve investment and how budget should be concentrated to build sufficient reach and frequency.
Creative built for the environment
One video does not fit every placement. We consider length, orientation, sound, pacing and branding for each environment, then use early attention and engagement signals to understand which creative is gaining traction.
Measurement beyond the view
We establish measurement before launch, from reach, frequency and engagement through to brand and search lift, assisted conversions and performance across other channels. This helps us understand the contribution video makes to growth, not simply which platform claims the final conversion.